Summary

Catering (or F&Bs) is one of the most essential elements in a commercial project.

Nowadays, with the rapid economic development, the catering industry is becoming one of the major sectors to spur the economic growth. As the threshold for market entry is relatively low, intra-competition within the catering industry is rather intensive. Thus, "novelty", "diversity " and "quality" have become the major direction for the catering industry. This leads to the emergence of high-end catering. Moreover, with people's living standard improving and business activities increasing, high-end catering is entering a new stage, which is characterized by diversity and uniqueness.

With the fast-growing of high-end catering industry, high-end catering planning and leasing services become more and more important. This report attempts to take Shenzhen as a case study to analyze the existing status, market features and future trends of the high-end catering industry, so as to help retailers as well as retail property developers to have a better understanding of the state of the art of the high-end catering market in China.

In this report, high-end catering is defined mainly through two indicators, i.e. average expenditure per head and the standard of decoration:

• Average expenditure: above RMB100.00 per head
• Standard of decoration: high-end decoration, luxurious fitment

This report mainly covers the following contents:

• Existing status of the high-end catering market in Shenzhen
• Characteristics & trends of the high-end catering market
• Specific requirements on planning & leasing for high-end catering
• List of major high-end catering enterprises in Shenzhen
• Typical high-end catering enterprises in Shenzhen: selected cases

—— Dec 2006